ASI Rebrand

It’s worth noting that ASI is a non-profit, student funded organization that operates on the campus of Cal Poly Pomona. ASI’s existing logo has been utilized on a variety of applications, while simultaneously pushing the motto “students serving students.” Our goal for this rebrand was to draft various ideas of what “students serving students” meant to us and how we can apply it to the existing message. Keeping in mind the ease of use that should exist with the new logo. We needed something that’s flexible, and is a representation of the campus’ diversity.

  • Branding
  • Design, Concept

Existing Logo

Current ASI Logo

Early Logo Proposals

ASI logo draft 1
ASI logo draft 2
ASI logo draft 3

Our goal was to strive for an identity that felt refreshed and embellished the company's mission.

ASI is a non-profit auxiliary of Cal Poly Pomona that employs over 400 people, consisting of both professional and student staff. They support students by funding clubs, diversity programs, athletic scholarships, and academic support programs. With the assistance of several departments within ASI, it's important that the rebrand takes shape and flexibility to a new level.

ASI rebrand gif

The ASI Frame allows for a deeper connection with the company's values