Making technology
feel human

The QX80 is packed with advanced technology, but technology only sells when people understand it. This video series broke down the most complex features of the all-new QX80 into clear, confident storytelling, pairing practical footage with CGI to make the invisible visible.

The challenge wasn't showcasing the tech — it was making it approachable. We leaned on a blend of real-world footage and CGI to bridge the gap between what you see and what's working beneath the surface. Each video was designed to feel less like a manual and more like a reveal.

As art director, I helped shape the visual language of the series — guiding how practical and CGI elements worked together to keep each piece grounded, clear, and on-brand.