The car brochure, reimagined

Print brochures were built for a different era of car buying. This project transformed Infiniti's traditional brochure into a mobile-first digital experience designed for today's consideration phase, where attention is short. The result is a trading card-style format that leads with impact and follows with depth.

The trading card concept gave us a clear structure: a thumb-stopping visual to hook, a detail page to inform. It respects how people actually browse on mobile — quickly at first, then deeper when something catches their eye. The format turned a static document into an experience that moves at the consumer's pace.

Dealers can send it directly to a customer's smartphone — saved as a digital card in their wallet for easy reference.

Design, technology, performance, and specs each have their own categorical color. A simple, seamless way to navigate the experience.

Designed to scale — easily adapted across the entire Infiniti lineup.