First look, first person

Before the world saw the QX65, audiences got a first-person tour. A full CGI walkthrough put viewers inside the all-new Infiniti ahead of its official reveal — complemented by a series of teaser images built to build anticipation.

CGI Reveal Video
Teaser Images

Art Director

Creative Director Jesse Echon
Asoc. Creative Director Bryan Kestell
Writer Christian Corpora
Writer Kamarri Uribe
Producer Andrea Gomez

The environment was art directed from the ground up, with our CGI team rapidly visualizing and iterating until we had client buy-off. Warm wood, dark steel, and clean architectural lines compliment the QX65's design.

Alongside the video, a series of CGI teasers built anticipation before the reveal — a visual representation of Infiniti's Artistry in Motion philosophy while also celebrating the new Sunfire Red exterior color.